Big 12 · P4 · Boulder, CO

Colorado NIL.

Colorado — the Buffaloes in Boulder, CO is a Big 12 program in the P4 football and men's basketball NIL market. Colorado sits in the Big 12, a P4 football market. Collectives and brand deals here do not move like a Group of 5 leftover or a Power 4 blue-blood — the calculator asks for school on purpose. Premium positions (QB, EDGE, portal guards) move more at Colorado than a generic athlete tag. Enter position, not just "Colorado football."

Questions about Colorado NIL

How much NIL do Colorado football players make?

At the P4 / Big 12 tier Colorado plays in, typical football NIL bands run $30,000–$2,500,000. Starters and portal additions sit toward the top; depth sits toward the bottom. Run the calculator with your snaps for a file-specific number.

Does Colorado pay Power 4 NIL?

Colorado is a Power 4 Big 12 school. That is the top NIL tier in college football, but not every roster spot is a seven-figure job. Position and playing time still dominate.

Can I use this if I'm transferring to Colorado?

Yes. Set school to University of Colorado, conference Big 12, division P4. That's how we price inbound portal football — destination market, not the school you're leaving.

Do high school recruits committed to Colorado get an NIL estimate?

Yes. Choose class year HS, enter recruiting stars, and pick Colorado as the committed/projected school. Active 4-star and 5-star recruits have a $400k expected-NIL floor; everyone else is priced on projection plus the Big 12 market.

How much NIL do Colorado men's basketball players make?

At the P4 / Big 12 tier Colorado plays in, typical men's basketball NIL bands run $50,000–$2,000,000. Starters and portal additions sit toward the top; depth sits toward the bottom. Run the calculator with your snaps for a file-specific number.