Power 4 (SEC, Big Ten, Big 12, ACC)
NIL value.
Power 4 — the SEC, Big Ten, Big 12, and ACC — represents the top tier of college sports compensation. NIL valuations at these programs are the highest in the country across every sport.
Power 4 NIL — what to expect.
Power 4 schools have the largest NIL collectives, broadcast revenue, and brand-partnership ecosystems. Football and men's basketball NIL deals at this tier routinely exceed six figures and frequently break seven.
Power 4 NIL ranges by sport.
Typical starter NIL ranges in Power 4 for the sports we currently cover. Use the calculator to get your specific estimate.
Power 4 NIL — questions.
What is the average NIL deal at a Power 4 school?
Football starters average $150K–$500K, with stars over $1M. Men's basketball starters average $200K–$700K.
Which Power 4 conference pays the most NIL?
The SEC and Big Ten are tied for the most aggressive NIL spending in football. The Big 12 leads in men's basketball after Kansas, Houston, and BYU additions. The ACC is closing the gap with Notre Dame, Miami, and Clemson collectives.
See your Power 4 NIL estimate.
Free for verified athletes. Football and men's basketball.