Lamar NIL.
Lamar is a Southland program in the FCS football and men's basketball NIL market. Lamar sits in the Southland, a FCS football market. Collectives and brand deals here do not move like a Group of 5 leftover or a Power 4 blue-blood — the calculator asks for school on purpose. Premium positions (QB, EDGE, portal guards) move more at Lamar than a generic athlete tag. Enter position, not just "Lamar football."
Questions about Lamar NIL
How much NIL do Lamar football players make?
At the FCS / Southland tier Lamar plays in, typical football NIL bands run $2,000–$80,000. Starters and portal additions sit toward the top; depth sits toward the bottom. Run the calculator with your snaps for a file-specific number.
Does Lamar pay Power 4 NIL?
No. Lamar football is FCS (Southland). Power 4 starter money does not automatically apply. The estimator uses division so a Lamar offer isn't scored like Georgia or Ohio State.
Can I use this if I'm transferring to Lamar?
Yes. Set school to Lamar University, conference Southland, division FCS. That's how we price inbound portal football — destination market, not the school you're leaving.
Do high school recruits committed to Lamar get an NIL estimate?
Yes. Choose class year HS, enter recruiting stars, and pick Lamar as the committed/projected school. Active 4-star and 5-star recruits have a $400k expected-NIL floor; everyone else is priced on projection plus the Southland market.
How much NIL do Lamar men's basketball players make?
At the FCS / Southland tier Lamar plays in, typical men's basketball NIL bands run $2,000–$40,000. Starters and portal additions sit toward the top; depth sits toward the bottom. Run the calculator with your snaps for a file-specific number.