P4 · Football & men's basketball
SEC NIL.
The SEC is the most aggressive NIL market in college football and a top-tier men's basketball market. Collectives at Georgia, Alabama, Texas, LSU, Tennessee, and Florida set the ceiling other conferences chase.
Who pays the most NIL in the SEC?
Texas, Georgia, Alabama, LSU, and Tennessee football collectives sit at the top. Basketball spending is led by Kentucky, Alabama, and Arkansas.
What's a typical SEC football starter NIL?
Featured starters often $200K–$1M+ depending on position. QBs and EDGE are the outliers to the high side.