P4 · Football & men's basketball
Big Ten NIL.
The Big Ten's media deal and roster spending put Ohio State, Oregon, Penn State, Michigan, and USC in the same NIL conversation as the SEC. Basketball follows at Purdue, Michigan State, Illinois, and UCLA.
Is Big Ten NIL as high as the SEC?
For football, yes at the top programs. Depth pieces can still differ school to school.
Big Ten schools
IllinoisIlliniIndianaHoosiersIowaHawkeyesMarylandTerrapinsMichiganWolverinesMichigan StateSpartansMinnesotaGolden GophersNebraskaCornhuskersNorthwesternWildcatsOhio StateBuckeyesOregonDucksPenn StateNittany LionsPurdueBoilermakersRutgersScarlet KnightsUCLABruinsUSCTrojansWashingtonHuskiesWisconsinBadgers
All schools