USC football NIL.
USC — the Trojans in Los Angeles, CA is a Big Ten program in the P4 football NIL market. USC sits in the Big Ten, a P4 football market. Collectives and brand deals here do not move like a Group of 5 leftover or a Power 4 blue-blood — the calculator asks for school on purpose. Premium positions (QB, EDGE, portal guards) move more at USC than a generic athlete tag. Enter position, not just "USC football."
Indicative P4 band: $30,000 – $2,500,000. Not a published USC contract — a market range before you enter stats.
USC football vs the national average
A national NIL average is useless at USC. Big Ten P4 spending is its own market. The Trojans brand helps at the top of the roster; depth is still P4 depth.
High school commits to USC
If you're a high school football recruit committed or trending to USC, run the estimate with class year HS. Active 4-star and 5-star recruits have a $400,000 expected-NIL floor. Former 4-stars already in college do not get that floor.
USC football positions
Position still dominates at USC. These guides use national football ranges — your school is Big Ten P4.
USC football FAQ
How much NIL do USC football players make?
At the P4 / Big Ten tier USC plays in, typical football NIL bands run $30,000–$2,500,000. Starters and portal additions sit toward the top; depth sits toward the bottom. Run the calculator with your snaps for a file-specific number.
Does USC pay Power 4 NIL?
USC is a Power 4 Big Ten school. That is the top NIL tier in college football, but not every roster spot is a seven-figure job. Position and playing time still dominate.
Can I use this if I'm transferring to USC?
Yes. Set school to University of Southern California, conference Big Ten, division P4. That's how we price inbound portal football — destination market, not the school you're leaving.
Do high school recruits committed to USC get an NIL estimate?
Yes. Choose class year HS, enter recruiting stars, and pick USC as the committed/projected school. Active 4-star and 5-star recruits have a $400k expected-NIL floor; everyone else is priced on projection plus the Big Ten market.